Real estate advertising in Türkiye: rules for authorized businesses

Legal information memorandum | 1 October 2026

This article summarizes rules for authorized real estate businesses publishing property listings and advertisements through electronic and physical channels in Türkiye. It is general information, not advice on a specific matter; requirements depend on the facts and current law.

Publication requirements

1. What authority is needed before listing a property?

   The business needs a real estate trade authorization certificate and a written agreement with the owner. For electronic listings, the owner must also authorize the business in EİDS through e-Devlet and the platform must complete identity and authority checks.

2. Does EİDS replace the written agreement or a power of attorney?

   No. EİDS verifies authority to publish an electronic listing. It does not replace the written agreement or authorize a title transfer, collection of money or other representation.

3. Can listings be shared on Instagram, Facebook or WhatsApp?

   The Ministry includes social and messaging platforms in its enforcement scope. Its guidance calls for sharing only the link to an EİDS-verified listing; follow current instructions for images, descriptions and price.

4. Does a verified link make every advertising claim lawful?

   No. Area, price, location, title, zoning and occupancy information must still be accurate. Distinguish net from gross area and keep evidence for verifiable claims.

5. Can different photos or prices be used?

   Use only images of the listed property. Keep descriptions and prices consistent with the verified listing and update changes across channels.

6. Do websites, Google Ads and digital brochures count?

   They are digital channels. Property-specific promotion should meet applicable authorization, listing and advertising-accuracy requirements.

7. Must a printed brochure include an EİDS link?

   The social-media link guidance should not automatically be extended to physical material. Printed ads must still be authorized, accurate and current.

8. Is owner permission enough for a banner or billboard?

   Not always. Check rights to use the space, common-area approvals and municipal rules. Taxes do not replace a required permit.

9. When must an ad be removed after sale or expiry?

   The regulation provides for ending listing activity within three days after sale, rental, withdrawal, or termination/expiry of the authorization agreement.

10. What records should be kept?

    Keep each authorization agreement and related service documents for at least five years. Preserve EİDS permissions, listing versions, price changes and removal dates.

{h2}

11. What if a social post lacks the required link or price?

    It may breach listing rules. The Ministry has announced enforcement. A stated maximum fine is not automatic; liability and amount depend on the facts and law.

12. Do EİDS obligations apply only to platforms?

    No. Platforms and businesses have distinct duties. Platform checks do not remove the business’s duty to obtain authority and publish compliant content.

13. What if a business lists without a certificate or authorization?

    Unlicensed activity, lack of a written mandate or marketing without authority may breach the Real Estate Trade Regulation and lead to administrative consequences.

14. What if area, title or occupancy details are false?

    Authorities may order an ad stopped or corrected and may impose a fine. EİDS authorization does not excuse misleading claims.

15. How are misleading-ad fines set?

    There is no single amount for every case. Authorities consider statutory ranges and the violation. 2026 figures must be checked against the official tariff for the relevant date.

16. Can online content be removed or blocked?

    Consumer law provides procedures for removal notices and, in defined circumstances, access restrictions. The measure generally concerns unlawful content and follows statutory conditions.

17. Does deleting an ad prevent a penalty?

    Removal can end an ongoing violation but does not automatically erase a past one. Reposting elsewhere may not comply with a removal decision.

18. Can a violation cancel the authorization certificate?

    Cancellation may follow if statutory conditions apply, including failure to remedy within the Ministry’s period or repetition in the same calendar year.

19. What if an ad stays online after sale or expiry?

    Late removal may trigger administrative consequences; misleading content may also be assessed under advertising rules.

20. What are the risks of an unauthorized billboard?

    Municipal removal measures and tax consequences may apply. There is no single nationwide fine for every sign; check local rules and tariffs.

21. Can multiple sanctions apply to one listing?

    Different violations or responsible parties may be involved. Whether multiple fines apply to one act depends on the relevant statutes; they do not automatically add up.

{h3}

• Regulation on Real Estate Trade
• Ministry of Trade EİDS portal
• Ministry announcement on EİDS enforcement, 13 June 2026
• Ministry announcement, 22 August 2026
• 2026 Consumer Protection Law fine tariff
• 2026 Law No. 6563 fine tariff

{disc}